As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here’s what marketers need to know.

Pagtibayin at Palaguin ang Pangkabuhayang Pilipino (4Ps) party-list and four House leaders-led party-lists have entered the top 8 rankings in the latest 2025 elections commissioned survey conducted by ...

Social Welfare Assistant Secretary and spokesperson Irene Dumlao said a total of 1,184,768 households are undergoing validation to determine if they are qualified to receive 4Ps benefits based on ...

What is a digital marketing strategy? A digital marketing strategy is a comprehensive plan that guides a business on how to use online channels–including websites, emails, and social media–to ...

The jolly, red-suited Santa Claus who dominates global Christmas celebrations isn't just a beloved cultural icon – he's one of history's most successful marketing innovations, shaped by economic ...

This is especially true in the world of marketing and communications, where customer preferences and interests are constantly changing, and leaders need to be ready to switch things up whenever ...