AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here’s what marketers need to know.

A TOTAL of 20,039 household beneficiaries of the Pantawid Pamilyang Pilipino Program (4Ps) in Bulacan graduated from the program in 2024 after achieving self-sufficiency status. According to Rowena ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

dance/mix show airplay the week’s most popular songs ranked by radio airplay detections on dance-formatted stations and mix show plays on mainstream top 40 and select rhythmic stations that have ...

We list the best PDF to AutoCAD converters, to make it simple and easy to import digital designs into 3D design software. Equipped with the best laptops for AutoCAD, our team of expert reviewers ...

As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization ...

Pagtibayin at Palaguin ang Pangkabuhayang Pilipino (4Ps) party-list and four House leaders-led party-lists have entered the top 8 rankings in the latest 2025 elections commissioned survey conducted by ...

4PS Construct is the end-to-end business management solution tailored for the construction industry and is unique in many ways. With over 20 years of experience in the industry and over 600 ERP ...

Kerth Jay Alunan of Zamboanga del Norte and Joan Grace Ewican of Carmen, Bohol are beneficiaries of the Pantawid Pamilyang Pilipino Program (4Ps). “We are proud to announce that two former ...