In the promotional videos on Instagram, the Big Energy rapper stands in the center of a bubble gum pink market, telling her audience that everything is available and nothing is off limits. In between ...

Satin pink lace-up closures gave way to bow accents and sharp pointed toes. Bronzy eyelets and zipper closures kept the shoes in place while 3.5-inch angular wooden heels lifted Latto to new heights.

Nike has enlisted Sha’Carri Richardson and Latto to promote its latest NOCTA line. The pair act as the proprietors of a ...

Latto made the L.A. stop of her Honey Sweet Iced Tea tour a little extra dazzling. During Sunday’s show at YouTube Theater, the rap star welcomed a pregnant Flo Milli onstage for a rendition of ...

In an industry where collaborations often feel forced, Latto‘s latest venture with Drake’s NOCTA label breaks the mold. The rap sensation’s comedic debut in NOCTA‘s newest commercial ...

Latto, DJ Khaled and Ludacris serve as judges offering advice and expertise to up-and-coming rappers competing for $250,000 on the new season of Netflix's Rhythm + Flow. Win or lose, they're ...

Fans know Latto for her “Big Energy,” but the 24-year-old is also building her legacy as a philanthropist. The young rapper has created a tradition for her hometown involving hundreds of ...

“I never knew [rapping] would take me this far.” Latto is currently touring arenas for her Sugar Honey Iced Tea Tour, which she says has been the most inspiring for her and reminds her why she ...

“You ever be at the store and you get overloaded with too many products? Not at Big Mama’s!” The leading ladies present the opening of NOCTA’s “Big Mama’s Mini Market” and “Mama ...