Similar cases have emerged across Asia. Nissin has launched “Korean Buldak flavor” noodles in Thailand, while Thai brand MAMA offers “Oriental Kitchen Hot Korean” noodles with packaging similar to ...

NewJeans currently also serves as ambassadors for American fashion brand Calvin Klein, with its members having solo deals with the likes of Gucci, Celine and Chanel. In an ad posted on its YouTube ...

Hansik Dining will house four Korean restaurants and two bars, three of which have been around for a while, and three of ...

Is your love for Indomie supernatural? The popular Indonesian instant noodle brand recently announced that it has appointed popular K-pop girl group NewJeans as its global brand ambassador. No part of ...

November 2024. More for You ...

Are you a fan of bold and delicious flavors? If so, Korean cuisine is definitely worth trying. With a variety of mouth-watering dishes, ranging from chewy rice cakes to spicy bulgogi, there's ...

K-Pop star Yuri will be at the Korean Brand Expo in Riyadh, which will run from Thursday, Oct. 31 to Friday, Nov. 1 at the Music Zone of the Boulevard City. Yuri will participate in a talk show and a ...

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The proportion of small and medium-sized businesses increased from 37% in 2001 to 76% in 2021, which contributes to enhancing their brand images and facilitating their entry into the global market.