Aesthetic, a new fashion company looking to be the “Shazam for clothes,” launched this week and is using AI to help people identify and shop for clothing they sourced on social media.
Since the 32-year-old singer released “Brat” on June 7, the album — and its electric aesthetic — has dominated pop culture at all levels, from underground clubs to mini crossword clues.
Born in the ’80s at the beginning of Seattle’s rock-music renaissance, the grunge aesthetic didn’t truly blossom until the early ’90s. But before it became a full-fledged fashion phenomena ...