Jaguar’s transformation is as much about reclaiming its artistic heritage as it is about redefining the luxury car market.

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It may have been some time since the Jaguar Type 00 was revealed but the ... each side of the car engraved with the brand’s famous ‘leaper’ logo and a large, spacious interior with three ...

An icon in the shape of a lightning bolt. Impact Link Jaguar gambled big this year on a total brand transformation. And in 2025, the British luxury carmaker will need to prove all the fuss was ...

Marketing: Around the world, brands have learnt that revamping their identities without thinking the exercise through can be ...