Jaguar is preparing for a total reset. No longer does it want to try and fail to compete with BMW and Mercedes-Benz in the ...

Jaguar's managing director is defending the British luxury-car maker's rebranding campaign — calling out some of its online critics and characterizing their reaction as "vile hatred" and ...

To replace its well-known big cat face emblem, Jaguar has introduced what it calls the “Device Mark,” an alpha emblem with the spelling ‘JaGUar’. Jaguar, the British automaker owned by ...

If you've been keeping up with the Jaguar saga, you'll know of their plans to move to a fully electric lineup in 2025. Moreover, they aim to move upmarket and compete with Bentley by selling a six ...

Jaguar is hoping to revitalize a slump in sales with a reimagined new rebrand, but after unveiling its new campaign and logo this week, people were mostly left scratching their heads. And while ...

Luxury British car manufacturer Jaguar's rebrand has been met with confusion and criticism online after the company posted a promotional video focusing on diversity and not showing any cars.

The new model is expected to share nothing with Jaguar’s I-Pace SUV which went out of production after the 2024 model year. The price of the 2027 Jaguar I-type is expected to start around $250,000.

Earlier, billionaire Elon Musk also ridiculed Jaguar's ad for lacking cars. British luxury automaker Jaguar recently released a promotional video, sparking a debate on social media. The vibrant ...

However, the logo has sparked mixed reactions on social media, with many users expressing disappointment. The redesign features updated fonts for the word "JaGUar," and a slightly modified version of ...

On December 3, the newly transformed Jaguar brand will present a concept vehicle previewing its Exuberant Modernism creative philosophy at Miami Art Week. Jaguar says its presence in Miami will ...