Perret of the International School of Management in Cologne, Germany, has used network statistics and centrality measures to establish a model of influencer importance within their network.

“I think it’s that idea where communication and marketing is going to give them the strategies and the ethical grounding to understand what they’re about to embark on as an influence ...

Influencer marketing is a $24 billion industry. Despite economic challenges, it shows no signs of slowing down. Edelman's State of Influencer Marketing report reveals that 40% of marketers ...

“I think it’s that idea where communication and marketing is going to give them the strategies and the ethical grounding to ...