The advertising market is undergoing significant changes. Influencer marketing has grown rapidly in recent years, becoming a powerful promotional tool for brands. According to research by Sprout ...

Influencer marketing companies can help establish and strengthen the bond between your brand and potential customers by leveraging the major platforms of content creators. Innovative technology and ...

Find the latest influencer marketing news, analysis and opinion that will help you make sense of this growing area of marketing communications. Analysis Uncategorized ‘Our secret weapon’: M&S on ...

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. Influencer marketing isn’t just a niche; it’s a big part ...

BlackRock Settle ESG Case after Asset Manager Agrees to Concessions Private Firefighters Aren’t Just for the Rich Influencer marketing agencies were big winners this election season, thanks to V ...

A PNG side at a trial match in Sydney in 2013 ... Australia and China have each been vying for greater influence in the Pacific in recent years. After Beijing inked a major policing deal with ...

Dan's storyline to watch: Influencers look to become QVC-style live shopping hosts Live shopping has really begun to catch on in the US. Next year, I'm watching to see if top influencers embrace ...

An icon in the shape of a lightning bolt. Impact Link This as-told-to essay is based on a conversation with Yumna Jawad, founder of the Feel Good Foodie. It has been edited for length and clarity.

Influencer marketing involves a collaboration between a brand and influencer(s) to promote that brand’s offerings. Influencers are people with an established following on one or more online ...

I quit my day job when my influencer earnings took off At the time, I was making about $80,000 a year as a marketing consultant. About two years into Feel Good Foodie, my revenue from social media ...

An FIR was registered in Meghalaya against a social media influencer after a video showing him and two companions chanting religious slogans at a church went viral. The incident came to light ...