While it's often associated with smaller purchases like snacks, impulse buying can also be seen in big-ticket items like a last-minute getaway or a car you simply intended to test drive.
Alex Fitzpatrick/Axios When you're holiday shopping, be aware of your emotions. The lonelier we feel, the more likely we'll impulse buy, according to research from Alice Wang, a marketing professor at ...
Retailers should be mindful of how to harness social-first shoppers' excitement without encouraging wasteful spending or ...
Almost half of consumers surveyed said they would make an impulse buy in the upcoming Black Friday sales. Younger people are more likely to buy on impulse, according to research conducted by .ie, the ...
With numbers like these, it's clear that impulse buying is built into our shopping habits, even when we aim to stick to the ...
Stores often take cheaper, shoddier versions of the same electronics and mix them in with the legit offers. Here’s how to ...
As Black Friday approaches, consumers in South Africa are being cautioned against the perils of impulse buying, which can quickly lead to overspending and significant debt. The National Financial ...