Here's how you can get a stick of the new French-fly flavored lip product, made directly from potatoes grown in Idaho. The "Kiss of French" lip gloss product is described as a "French fry-inspired ...

Well, pucker up for this. The Idaho Potato Commission launched a French Fry lip balm, or what they are calling the Kiss of French. It smells like French fries and even tastes like them ...

EAGLE, Idaho — The Idaho Potato Commission is working overtime to change the way we perceive potatoes. Turns out, potatoes aren't just the main ingredient for such culinary staples as french ...

An ode to potato farmers ... potato chip commercial during Sunday’s Super Bowl was inspired in part by a farm in central Wisconsin and one of its sixth-generation family members. Heartland Farms has ...

I would like to make a commercial for you.’ And I definitely asked, ‘Are you sure this is real?’” It was real. The Wild Hearts Idaho ad ran Sunday night during the Super Bowl as part of ...

A fifth-generation potato farm in Central Wisconsin inspired a Super Bowl commercial directed by Academy ... and adds it to the harvest of the farm. As the ad ends, the family is eating Lay's ...

Many advertisers put their ads online ahead of the game, but some big brands held out to maintain an element of surprise.