Generation Z's approach to brands is part of what sets it apart from previous generations. When deciding where to shop, their primary motivator is price, according to a Business Insider survey of ...

She might have the voice of an angel, but more than 60 per cent of Gen Z think Adele is fit to be Queen, according to research. The Someone Like You hitmaker joins Stormzy, Sir David Attenborough ...

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“This tends to reflect the parenting style they’ll encounter from their parents, who will be late-millennials and early Gen Z, and the technology they’ll interact with.” The average age of ...

Amina, a radiant, talkative, funny 20-year-old Nigerian American at a top Ivy League college, was that kid in her Atlanta private school: straight-A student, student council president, mock trial ...

AMD has announced a trio of next-gen Ryzen Z-series APUs intended for use in gaming handhelds at their CES 2025 keynote. As we reported in December, the family includes three different ...

Have them be there, whether they're filming TikToks or hosting something on their podcast. Having Gen Z in the room is how we can communicate our message to Gen Z. Newsweek: The White House ...

Who are the best gen 5 Pokémon? With 156 Unova residents to choose from, there are a lot of ‘mon duking it out to prove themselves the best. Picking who they are isn’t easy, but we like a challenge, ...

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As the Nintendo Switch celebrated its seventh birthday in March 2024, questions about how much longer it will last are natural: Seven years is a typical lifespan for a console generation ...