Gilad Bechar, Founder, Moburst “At Favoured, we’re big believers in running full funnel app marketing campaigns, so we take full accountability of the ... In 2021 alone, 143.6 billion apps were ...

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere ...

The India Brand Conclave 2025 session focused on the role of major cricket events on linear television, connected TV and mobile and how they cater to business objectives across the funnel ...

You may be having a group of skilled developers working on your brand. However, advertising game apps require a whole other skill set, increasing the need for mobile gaming marketing agencies. By ...

Angel Soft is encouraging viewers to take a bathroom break with its Super Bowl ad. It may sound counterintuitive, but there ...

Prodege’s gaming business doubled its revenue in the past year, with a growing client base exceeding 300 gaming studios, and strategic global team expansion. The company’s advanced targeting solutions ...

Brand+ builds on Amazon Ads recent AI-driven programmatic media buying innovations, including the launch of Performance+, ...

When Google introduced its AI Overview feature in May 2024, those of us in the digital marketing and SEO spaces knew it ...

Bosch's first Super Bowl ad featuring Antonio Banderas uses humor in an effort to make consumers more knowledgeable about the brand, it's products, and its advantages.

Moving forward, Amazon DSP’s Brand+ – “an industry-first AI-driven optimization capability” – is available for “all advertisers”.The announcement:Amazon Ads today announced that Brand+ in the Amazon ...