Sponsor exemptions are a hot commodity in the signature event era. So who got in the Arnold Palmer Invitational?

Amazon has become the new title sponsor of the Magic City Classic, the premier HBCU football rivalry between Alabama A&M University and Alabama State University. The event will now be officially ...

California allowed college athletes to earn money, profiting off their name, image and likeness. University records show ...

The growth of women’s sports offers brands and investors a new audience, new revenue streams and high returns. It is ...

The full FC 25 FUT Birthday cards list, correct as on Monday, March 10, is below. Icons are marked with two asterisks, while ...

Minnesota’s high school hockey tournament is a fashion show of mullets, perms and bleach. With his “All Hockey Hair Team,” ...

The Central Coast Mariners’ A-League Women’s team will continue to feature Steadfast Group as its back-of-shirt sponsor for another ... involvement in women’s football.

People in women's football hope that as the number of fans who watch on TV or come to the stadia increase, so too will the money from brands and sponsorship. Women's Super League teams will hold ...

Barcelona's La Liga match against Osasuna was postponed due to the sudden death of the team's first doctor ... prince leads Spain as it rules European football again Harry Kane's trophy wait ...

Through "Level the Playing Field", Lauren Makler, Alysia Montano, Maria Sharapova, and more are helping professional female ...