In "A Theory of Cognitive Dissonance," Leon Festinger (the psychologist who first described this phenomenon) gives an example of how a person might deal with dissonance related to a health ...

The motivational mechanism that underlies the reluctance to be wrong, change our minds, admit serious mistakes or accept unwelcome information is called cognitive dissonance. The theory was developed ...

2007, p. 978). Cognitive dissonance is an uncomfortable state, so people try to resolve it by changing one of the two dissonant elements (Festinger, 1962). An experiment by Egan et al. (2007) found ...

It is the subject of a new theory based on experiments showing that the grass is usually not greener on the other side of the fence and that grapes are sourest when ...

When life falls apart, it can feel terrifying—but it also creates space for growth, new possibilities, and deeper ...

Thought experiment: You were one of 2 million federal employees who received the “Fork in the road” email the night of January 28 from President Trump's administration giving federal employees ...

Welcome to the post-truth era. Developed in the middle of the 20th century by the American psychologist Leon Festinger, the theory of cognitive dissonance is undoubtedly the most suited to shed light ...