At 6 p.m. ET on Monday, H&M shoppers in New York City and Instagram users received a frantic alert—head to Times Square within 30 minutes because a free Charli XCX concert was about to begin.
Starting early and having a full funnel strategy in place for TikTok, can help marketers in Malaysia beat the clutter and make the most of the festive season of Ramadan.
Nidhi Rastogi, marketing director of UNIQLO India, speaks about the brand’s positioning e-commerce strategy, its positioning in India, and expansion plans.