FMCG companies are tweaking their strategies in a bid to meet evolving consumer needs and focusing on different price pack architecture for quick commerce platforms. These companies are offering ...
How is TikTok being used to drive lower-funnel conversions and sales? Here’s a look at four different FMCG brands using creator partnerships, performance ads, affiliate marketing and more to gain new ...
1. Current NAV: The Current Net Asset Value of the ICICI Prudential Nifty FMCG ETF as of Jan 17, 2025 is Rs 58.61 for Growth option of its Regular plan. 2. Returns: Its trailing returns over different ...
Apart from being one of the biggest deals in the direct-to-consumer (D2C) sector in recent times, this deal also belies a larger trend: of consolidation and alliances between the D2C and FMCG sectors.