You’ll need to take into account the duration of the mobile attribution process, as that can dictate your marketing strategy. An attribution window (also known as a conversion window) is the set ...

These venues for discussion and debate are essential for allowing the scientific process to unfold. The National Academies of Sciences, Engineering, and Medicine are the nation's pre-eminent source of ...

One of the most important lessons about Donald Trump’s 2924 election victory is that, in foresight, it was predictable long ...

California lawmakers may soon consider a climate ‘superfund’ law that forces fossil fuel companies to pay for damages linked ...

Big tech companies — and startups — are increasingly using synthetic data to train their AI models. But there's risks to this strategy.

President Vladimir Putin stood before the Munich Security Conference and stated clearly that Russia considers itself at war ...

Retail media is one of the fastest-growing advertising channels that helps brands reach shoppers right at the point of ...

Romania’s High Court of Cassation and Justice, equivalent to the UK’s Supreme Court, fully acquitted  Gabriel ‘Puiu’ ...

Improving the customer journey is not only a strategy, but also a need in the cutthroat market of today. With the correct ...

This study is important, advancing our understanding of how humans adapt to uncertainty in dynamic environments by investigating the interplay between two types of uncertainty-volatility (systematic ...

In the first hours of his second term, President Donald Trump pardoned nearly everyone convicted of crimes associated with the Jan. 6, 2021, insurrection at the U.S. Capitol – including former Proud ...

New York and Vermont recently passed laws like these, which require energy companies to pay climate damages and will likely ...