Not to spoil the ending for you, but Essence Lash Princess Mascara is absolutely worth the hype. I now see (with eyes framed by lush lashes) why it's the No. 1 bestselling mascara on Amazon.

Essence Lash Princess False Lash Effect Mascara is a longtime No. 1 bestseller at Amazon, and according to the brand, one tube of the stuff sells every seven seconds — that's over 12,000 ...

Coffee is great, but instant packets of "Death Wish" coffee with 300mg of caffeine at a fraction of the price are better.

No matter which mascara you choose ... it’s pretty much impossible to go wrong if you have Essence’s Lash Princess False Lash Effect in your kit. When I tested it out for myself, I was ...

If you’re looking for some new beauty products to update your routines, this is the post for you! I am rounding up my top ...

Promising review: "Just as good as the expensive brands! Save your money and try this! Love this stuff. I usually use Estee ...

Truth is, the best drugstore mascara can be just as effective as its ... into formulating diverse mascaras tailored to different lash types. They undergo extensive research, development, and ...

We found a cold brew maker, a rotating makeup organizer, a beloved hair treatment, a fast-acting carpet spray, a travel neck ...

Learn more! About this mascara, Aniston’s facialist said that its effects are so good that it can give the wear the look of having lash extensions — and we see why! This ILIA limitless lash ...