The Super Bowl isn't brought to you by the letters "R" and "F," but a commercial for On sportswear starring Roger Federer and Elmo stole the show before it even aired during the game. The ad plays ...

The fun collaboration left Federer doubting himself as Elmo playfully challenged his understanding of the ‘On’ logo. The former World No. 1 maintained his partnership with the Swiss company ...

Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger Federer and Sesame Street's Elmo. According to the Swiss athletic brand, the new spot shows ...

The biggest stories of the day delivered to your inbox.

Federer is dressed in a grey shirt, black pants, and white ON running shoes. Elmo, dressed in his signature red garb, glances at Federer's shoes and asks the tennis legend about the “Q and C” logo on ...

Even if the Giants just want a veteran to act as a bridge to any prospective franchise QB they might draft next month, ...

New York-based Elmo Studios has turned an industrial loft into offices for design-tech business Furniture.com, combining original details with a residential layout.

Elmo innocently took to social media to say that he hopes both the Eagles and Chiefs just have some fun during Super Bowl LIX... it didn't go well for Elmo. Image via Nathan Congleton/NBC via ...

Life’s pretty hard sometimes. Being hard on yourself makes it harder. That’s why we have Elmo here—to tell us to not be so hard on ourselves. And Elmo does just that in the latest campaign ...