Elf on the Shelf was invented by Carol Aebersold and her daughter Chanda Bell, who published "The Elf on the Shelf: A ...

Have you exhausted your ideas on where to put the annoying elf next? Enjoy a stress-free festive build-up with our ultimate ...

Fresh off topping the Netflix charts with her new self-titled documentary, Martha Stewart is coming for the holiday throne with a new take on the classic “Elf on the Shelf” doll.

Martha Stewart on the secret to why her friendship with Snoop Dogg works. Fallon also shared a picture of Stewart and Snoop ...

The original book comes with an elf doll, available in several diverse ... In 2012, the elf got off the shelf and made his first balloon appearance in the Macy's Thanksgiving Day Parade.

Scout elves are arriving soon. They will watch children and report to Santa. Each morning, the elf moves to a new spot.