Practical gifts like wireless charging stations have also gained traction, with a 65% rise in searches. For those looking to ...

Joey King talks to Bustle about her new commercial spot with e.l.f. Cosmetics, her makeup routine, and the artists on her ...

People who want their natural look even on makeup will definitely love the Elf Christmas Makeup Kit because it comes with a variety of natural christmas themes like ‘Frosty the Snowman’. What is so ...

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Raising its annual sales and profit projections earlier this month, Elf distinguished itself in a demanding cosmetics market. Two corporations, Estee Lauder and L'Oreal, have battled declining ...

For beauty lovers, searches for the Elf Cosmetics Halo Glow Liquid Filter also saw a 5000% increase. Practical gifts like wireless charging stations have also gained traction, with a 65% rise in ...