In an increasingly digital world, storefronts equipped with dynamic, high-resolution screens are changing the way businesses connect with passersby and potential customers. CrownTV window-facing ...

For example, British retailer Ted Baker has rolled out an interactive digital display in the store windows of locations in New York, Tokyo and London that encourage consumers to take a selfie of ...

Today, these windows are more than decoration; they are icons of retail theatre, merging artistry, storytelling and sheer ...