The first diet soda hit markets in 1952, and the industry has taken wild turns since. No-Cal, invented by Hyman Kirsch (a noted pioneer in the world of sugar-free soft drinks), replaced sugar with ...
with or without sugar," he added. So where does Diet Coke fit into that strategy? When Coke Zero launched in 2006, it was often referred to as "bloke Coke" - the no sugar option for boys.
Diet soda is often thought of as a healthier alternative to regular soda because it's sugar-free. It uses sugar substitutes like aspartame, making the beverage free from calories and added sugars.