To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Customer journey mapping emerged as a way to visualize the steps customers take when interacting with the brand ...

Distinct buyer journey stages represent the customer’s mindset and decision-making process. An effective way to utilize sales software like a CRM system is to map out this process to create ...

PNN Guwahati Assam [India] January 21 WorldTour a travel company founded by Kunal Agarwal is all set to redefine how ...

With the help of sales analytics tools, companies can gain critical insights into customer behavior and market trends, ...

Traditional patient journey maps, where available, often depict linear progressions within healthcare settings, oversimplifying the experience. These models frequently fail to reflex the non-linear, ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers know, this space is rapidly evolving.

Once viewed as cost centers focused solely on efficiency, contact centers are now emerging as pivotal value centers that enhance brand loyalty and lifetime customer value. Is AI helping? You bet.