Men make up 82% of winemakers: but more than 59% of wine drinkers are women. That means brands need to think about how their bottles look to women, say researchers from Washington State University, ...
To appeal to the majority of consumers, winemakers may want to pay as much attention to what's on the bottle as what's in it. A three-part experimental study led by Washington State University ...
Whether it's the music, the place or even the person we're with, a whole host of factors can influence our view of a particular wine. Now, US research suggests that even the label on the bottle ...