“As soon as I had that sign,” he remembers, “I said, ‘This is gonna be fun!’ ” Over the years, Pearson’s reader-board messages along State Street have made Boise drivers chuckle: “There’s no way ...
On Aug.15, 1914, officials from the Auto Club and several local dignitaries held a small ceremony to launch an ambitious project that would install thousands of directional signs on the road ...
“As soon as I had that sign,” he remembers, “I said, ‘This is gonna be fun!’ ” Over the years, Pearson’s reader-board messages along State Street have made Boise drivers chuck ...