Resh Sidhu, co-founder and global director of Snap’s in-house AR shop, Arcadia Creative Studio, discusses the rapid evolution of augmented reality and its impact on brand storytelling. She ...

As a member of the C-suite—with a cross-disciplinary perspective, unique access to both marketing analytics and sales metrics ...

Pinterest's focus on personalized marketing and AI-driven ad automation tools is boosting advertiser trust. Read why I'm ...

Chinese automotive maker Geely Auto has appointed Havas Media to handle media for its first consumer engagement campaign in ...

Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year.

Raja Rajamannar dives into agentic AI and multi-sensory marketing, revealing how Mastercard is creating unique, priceless experiences while adapting to a new era of bot-to-bot ...

Curacity, hospitality's leading media brand network that powered over $500M in validated hotel bookings in 2024, launches two new solutions: Content Hub and Insights Hub. These innovative hubs ...

The themes identified in Tech Themes 2025 highlight the importance of data-driven strategies, innovative formats, and premium ...

Later, a leader in influencer marketing and social media management software and services, announced its acquisition of ...

Later, a leader in influencer marketing and social media management software and services, announced its acquisition of Mavely, the leading Everyday Influencer Platform. The deal, valued at $250 ...

On Monday, the company launched the Roku Data Cloud, which allows marketers access to streaming TV data via ad tech and ...

Influencer and social media marketing services provider Later acquired Mavely, which has a network of more than 120,000 social media influencers.