Resh Sidhu, co-founder and global director of Snap’s in-house AR shop, Arcadia Creative Studio, discusses the rapid evolution of augmented reality and its impact on brand storytelling. She ...

As a member of the C-suite—with a cross-disciplinary perspective, unique access to both marketing analytics and sales metrics ...

Looking ahead, the forecasted +15.6% growth for 2025/26 speaks volumes about how marketers are doubling down on data-driven ...

Chinese automotive maker Geely Auto has appointed Havas Media to handle media for its first consumer engagement campaign in ...

Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year.

Raja Rajamannar dives into agentic AI and multi-sensory marketing, revealing how Mastercard is creating unique, priceless experiences while adapting to a new era of bot-to-bot ...