Chinese automotive maker Geely Auto has appointed Havas Media to handle media for its first consumer engagement campaign in ...

Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year.

Agentic AI may soon make decisions on human’s behalf. Piper Dolan at Team Lewis explains how this change might affect the ...

“The rise of retail media networks is becoming a priority focus for brands of all sizes. By 2025, retail media ad spending is ...

Advertisers can also choose a call to action (CTA) to include with an ad. For example, when a user views a video ad it may ...

Elroy Cheo, co-founder and architect of influential Web3 collective ARC, is on a mission to redefine the dynamics of digital communities. Cheo ...

This report shared by Gen Z-oriented betting operator Rivalry in its blog peers into the consumption patterns, entertainment ...