Unlike Ma, she aims to expand the wooden toy market beyond the infant to 6-year-old age group by targeting the people age 18 to 39. "The 18-39 market is hard to cater to, but lucrative.

Students try to create wooden toys at a study tour base in Yunhe, a county in Zhejiang province, in 2023. [Photo provided to China Daily] In Yunhe, a mountainous county in Zhejiang province ...

Abdur Rob is a popular name in Rajbari's Indranarayanpur village, especially among children who eagerly anticipate the arrival of his wooden toys. At 42, Rob has carved a niche for himself as a ...