The snack that smiles back has announced a change to its iconic name. Goldfish crackers will now be known as “Chilean Sea ...

Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand ...

Practically everyone loves Goldfish, but will people still love the smiling snack after it's renamed? Here's why the classic ...

In the latest rebranding effort by the Campbell's Company, Pepperidge Farm's Goldfish crackers are getting a more adult image ...

The beloved Pepperidge Farm brand of children's snacks is rebranding to capture a more adult audience...but only for a ...

"We know Goldfish are a lunchbox icon, but the truth is, they're loved by snackers of all ages. So, as a playful reminder, we ...

Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand ...

Goldfish, the beloved snack known for its kid-friendly appeal, is taking a surprising turn with a new name aimed at ...

Pepperidge Farm announced today that it is releasing its iconic Goldfish cheddar snacks under a new name - one that has ...

Goldfish crackers will soon be rebranded with a new name to sound “more adult,” the brand announced Wednesday — and it’s ...

Campbell’s Goldfish awarded creative agency of record status to Mischief @ No Fixed Address thanks to an idea that plays into the snack’s popularity among adults ...