Several key factors influence consumer behaviour, shaping how and why individuals make purchasing decisions. These factors can be broadly categorised into psychological, personal and social influences ...

The survey results - where Indian consumers stand Urban Science surveyed over 9,000 auto buyers across the U.S., Germany, UK, ...

How is consumer behavior affected by natural disasters? Created with Sketch. Natural or man-made disasters can trigger panic buying or hoarding behaviors, either before the disaster or after it ...

How is consumer behavior affected by natural disasters? Created with Sketch. Natural or man-made disasters can trigger panic buying or hoarding behaviors, either before the disaster or after it ...

Over the past five years, the pandemic and the increasing cost of living have both influenced consumer behaviour trends in ...

Louise Stuart Trainor is the course leader for BA (Hons) Fashion Marketing & Consumer Behaviour. Louise began her career in trend forecasting after initially studying fashion design. Through research ...

The mobile device industry is experiencing a significant shift in consumer behavior that mirrors the ... However, just as car buying evolved into a more practical pursuit, we're witnessing a ...

Marketing psychology is the study of how people’s thoughts, feelings, and behaviors influence their buying choices. It helps marketers understand what makes consumers tick. Emotions play a big role in ...

Indian car buyers prefer the personal touch of dealerships. Trust and relationships matter when buying a car. Digital ...

The results of the global PwC 2024 Voice of the Consumer Survey paint a clear picture of consumers’ shift towards ...

Find out how partnership marketing strategies can help brands succeed in the travel market. The travel industry is evolving ...

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