Will the COVID-19 pandemic change consumer behavior? Created with Sketch. It already has. Consumers are buying less ... consumers to make purchases. One example of this is the anchoring bias, ...

Will the COVID-19 pandemic change consumer behavior? Created with Sketch. It already has. Consumers are buying less ... consumers to make purchases. One example of this is the anchoring bias, ...

Marketers must challenge biases, embrace data-driven insights, and rewrite the rules to drive growth in a world where ...

By Joëlle Vanhamme Is renting clothes instead of buying them truly better for the planet? As the textile industry faces ...

TikTok has become more than just a social media app— a driving force behind consumer trends and spending. From viral desserts ...

These are all examples of how consumer ... choose their products or services. Consumer marketing aims to understand what customers want and need, and then create messages and experiences that speak to ...

WTTC unveiled its latest report, exploring the critical gap between travellers’ desire for sustainable options and their ...

What happens when you add a transactional layer to experiential marketing? Adriano Lombardi of Momentum Worldwide explores ...

Purpose-driven brand stories can make consumers care about you and your product like never before; they're built to foster ...

Brain Inflammation Alters Behavior According to Sex, Mouse Study Finds Dec. 19, 2024 — Inflammation in the hippocampus -- the brain's memory center -- significantly alters motivation and ...

As we look ahead, trends like AI integration, privacy legislation and sustainability are reshaping how brands engage with ...

Procter & Gamble (NYSE: PG) is an ultra-reliable dividend-paying company. With a diverse and global portfolio spanning ...