What is the role of consumers’ lifestyles in their buying behaviour? People who are fond of adventure would buy hiking shoes or travelling backpacks. On the other hand, people who enjoy reading would ...

Over the past five years, the pandemic and the increasing cost of living have both influenced consumer behaviour trends in ...

Book your place on one of our upcoming events, including online talks and campus tours to get an insight into studying with us. BA (Hons) Fashion Marketing & Consumer Behaviour teaches the fundamental ...

Expert Consumers, a leading authority in consumer reviews and recommendations, has released a comprehensive review of ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Taylor Swift's self-published "The Eras Tour Book", exclusively sold by Target, has become the fastest-selling book release ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

The global online clothing rental market is set to experience robust growth, with a projected market value of USD 2,279.9 ...

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“It’s our focus to make resource-efficient appliances,” she says, But, she’s in an industry now that is “really unique … [because] we have this strong [consumer] behavior elemen ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial ...

As holiday houseguests settle in for their bad nights’ sleep, we set out to uncover why inflatable beds are still terrible ...