NielsenIQ is contemplating a potential IPO with a valuation near $10 billion, amidst a surge in U.S. IPO activity.

The theory of consumption values asserts individuals buy stuff based on five values: functional, emotional, social, epistemic ...

AI can revolutionize marketing, offering unparalleled insights, efficiency and personalization. However, these benefits come with significant ethical considerations.

On November 28, 2024, the University of Nicosia (UNIC) will hold a masterclass titled "Get In Your Customer’s Mind", as part ...

In today’s fast-paced digital world, online shopping has revolutionized the way consumers interact with products and services ...

The minimum investment amount is ₹500 for lumpsum as well as Systematic Investment Plan (SIP). An exit load of 1% shall be ...

Xiaomi continues to be a strong name in the smartphone space in India and these people will now build its future.

Lazada, Southeast Asia's pioneer eCommerce platform, today announced a major leap in online shopping with the launch of all-new GenAI-powered in-app features.

In 2023, many regions, especially Europe, experienced historically high inflation rates, which significantly affected consumer spending power and shifted purchasing behaviour towards more affordable ...

"Murali is set to pursue his passion for academic research, focusing on his Executive Doctorate in Management, where he aims ...

After leading the smartphone market in India for several years, Xiaomi has been making efforts to reclaim its numero uno ...

Discover how a poor shopping experience can impact customer retention and learn strategies to enhance satisfaction.