Marketing psychology is the study of how people’s thoughts, feelings, and behaviors influence their buying choices. It helps marketers understand what makes consumers tick. Emotions play a big role in ...

"The Club That Teaches Women How to Say ‘No’ to Office Housework" features Laurie R. Weingart, Richard M. and Margaret S. Cyert Professor of Organizational Behavior and Theory "Can Esports Make You ...

Learn some of the best ways to understand consumer behavior and tailor your marketing accordingly, such as market research, customer feedback, and testing.

Book your place on one of our upcoming events, including online talks and campus tours to get an insight into studying with us. BA (Hons) Fashion Marketing & Consumer Behaviour teaches the fundamental ...

We model the behavior of the people around ... and to glean insight into consumer purchasing decisions. Different Learning Theories Learning theory tells us how we take in and process information ...

So, how do consumers make these decisions, and what is the reasoning behind them? Read on to find out! Consumer behaviour refers to the study of how individuals, groups or organisations select, ...

Daher, M. (2024). Understanding Wine Consumption Behaviour in Lebanon Restaurants: The Role of Religiosity. American Journal ...

Amazon's new car-buying platform isn't just disrupting car buying—it's also eyeing the auto industry's $20.8B advertising ...

The advent of the digital era has provided unprecedented opportunities for businesses to collect and analyze customer behavior data. Precision marketing, as a key means to improve marketing efficiency ...

Meta Platforms (META) launched AI model Meta Motivo for human-like digital agents, which has the potential to enhance the ...