It’s time to bring common sense back to marketing.

Rather than positioning AI and human influencers as competitors, the study advocates for a hybrid model that leverages the ...

The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention ...

Under the settlement, GM will be banned from disclosing consumers' geolocation and driver behavior data to consumer reporting agencies for five years. The company will take additional steps to provide ...

In a digital economy worth over $180 billion, micro-transactions have evolved from simple in-app purchases to a dominant ...

While PE excels at financial and operational restructuring, firms sometimes overlook the strategic imperatives required to build sustainable, consumer-facing brands.

The platforms are evolving, consumer behavior is shifting ... Not every channel in your marketing mix should be measured by direct purchases. Just last year, in North America, the average person ...

This book will examine the common failure to notice critical information due to bounded awareness. The book will document a decade of research showing that even successful people fail to notice the ...

The Consumer Electronics Show (CES), one of the world’s largest tech trade events, is set to return in January 2025. Known for unveiling the latest in consumer technology, CES 2025 promises to ...

The Indian consumer market, a combination of vivid preferences and evolving consumption patterns, reflects India’s vast and diverse socio-economic landscape. With over 1.4 billion population, India is ...

As technology has evolved, our experience of buying consumer goods has changed dramatically. With the rise of online shopping making it easier than ever to buy anything from TVs to clothing to ...

As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization ...