Consumer behavior has shifted unexpectedly—adaptability is key. We'll focus on real-time data analysis to understand new trends, pivot campaigns to address evolving needs, and double down on ...

Marketing psychology is the study of how people’s thoughts, feelings, and behaviors influence their buying choices. It helps marketers understand what makes consumers tick. Emotions play a big role in ...

Ozempic's meteoric rise has reshaped the landscape of healthcare, retail, and consumer behavior. Its initial popularity as a weight loss ...

research into consumer behavior ties together several key psychological issues. These include communication (How do different people respond to advertising and marketing?), identity (Do our ...

Prediction of After-Sales Behavior in E-Commerce Using Machine Learning Models. Open Journal of Statistics, 14, 757-774. doi: ...

The increasing consumption of ultra-processed foods (UPFs) is reshaping global dietary patterns, with significant ...

Book your place on one of our upcoming events, including online talks and campus tours to get an insight into studying with us. BA (Hons) Fashion Marketing & Consumer Behaviour teaches the fundamental ...

Discover the latest in consumer behaviour and marketing research with the globally respected, cross-disciplinary Lang marketing faculty. Our faculty use cross-disciplinary concepts from disciplines ...

By analysing customer buying behaviour, companies can tailor their marketing strategies, improve product offerings and enhance customer satisfaction. Understanding consumer behaviour is essential for ...

The advent of the digital era has provided unprecedented opportunities for businesses to collect and analyze customer behavior data. Precision marketing, as a key means to improve marketing efficiency ...

Ajay Verma, Managing Partner at 0101. Today, takes a look at a few digital-forward Indian brands who are expanding rapidly by ...