Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience ...

research into consumer behavior ties together several key psychological issues. These include communication (How do different people respond to advertising and marketing?), identity (Do our ...

research into consumer behavior ties together several key psychological issues. These include communication (How do different people respond to advertising and marketing?), identity (Do our ...

This course introduces students to new topics and approaches in consumer behavior research. As such, the topics will change from year to year, and students will be challenged to further develop the ...

My conversations with many marketing leaders have validated that the concern is more common ... We are now living in a world that has been turned upside down by COVID, and we cannot imagine relying on ...

As the business world evolves, so do consumer habits and tastes. Customer behavior is the most vital component to crafting a great marketing campaign. However, customers are only human ...