We all know AI-content is getting more realistic, but a demo commercial created by digital artist László Gaál shows how rapidly the technology is advancing. In this three-minute video ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 2 hours 15 min ago By Tim Nudd - 5 hours 24 min ago By Tim Nudd - 6 hours 26 min ago By Ad Age Staff - 6 hours 36 min ago By ...

Spotify wasn’t the only brand to face backlash from fans due to uses of AI. Coca-Cola had a similar misfire with its AI-generated Christmas ad, which paid homage to its 1995 “Holidays are coming” ...

In a new six-minute short film, the writer, director and showrunner, known for his work behind the ABC series “Black-ish,” helps Coca-Cola show ... The new commercial, called “Westside ...

There’s nothing inherently festive about Coca-Cola. And yet, as a brand ... If you give the technology free rein, you won’t get a compelling commercial at this stage of its capabilities. Humans are ...

Brands must ensure that AI-generated content doesn’t perpetuate biases or stereotypes. Coca-Cola is one of the most prominent brands incorporating AI into its advertising. The company’s AI ...

Biopharma companies are increasingly turning to artificial intelligence (AI) to enhance customer-focused commercial strategies, driving more tailored engagement and improved operational efficiency.