Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

To democratize Al and make it more approachable, Coca-Cola invited everyone to "Create Real Magic" to celebrate the power of creativity. And they did it by handing over some of its most iconic assets ...

A small disclaimer at the bottom of the ad reads - “Created by Real Magic AI.” According to Coca-Cola, the original ad featured three real 40ft trucks, weighing two tonnes each. They were ...

Coca-Cola also launched a platform called "Create Real Magic" last year that encourages artists and consumers to make digital artwork using its assets. The winners of a contest had their images ...

Oana Vlad, Global Vice President - Brand Strategy at The Coca-Cola Company. said: 'Bringing together the playfulness of Oreo and the Real Magic of Coca-Cola is so unexpected, but also feels so ...