By pioneering a minimalist and conceptual approach to form, functionality, and typography in logos, Paul Rand helped evolve logo ... For Kleenex, his stark, geometric design reduced the Kleenex tissue ...
Expect more designs in 2024 to activate underutilised dimensions in similarly subtle yet show-stopping ways. Custom-drawn letterforms are another way designers add an original flair to modern logo ...
Walmart’s logo now uses a chunkier font compared to its previous iteration, with the new font being inspired from a typeface the chain used from the 1980s through the early 2000s. Walmart is retaining ...
Circular economy principles offer a blueprint for this transformation. By redefining value creation through the principles of reduce, reuse, and recycle, businesses can align profitability with ...
Walmart – at least in the branding sense – is getting a makeover. The country’s largest retailer announced it was introducing an “updated” brand identity that includes tweaks to its signage and the ...