Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.

Romeo Beckham's ex-girlfriend Mia Regan looked completely different as she starred in a new photoshoot for SS Daley in ...

Read an update on LVMH's luxury brand portfolio and its resilience in economic downturns, strengths, and risks with ...

2024 was a year when beauty and fashion got closer than ever before, with runway moments, collaborations and key launches ...

A new year means a new start—most excitingly for my closet. (I have a feeling you can relate.) With the first major 2025 ...

The fashion world has been waiting to learn the name of the person who will succeed Karl Lagerfeld and Virginie Viard. He or ...

Aside from Matthieu Blazy, there will be debuts in 2025 at Celine, Givenchy, Lanvin, Calvin Klein, Tom Ford, Alberta Ferretti ...

The best candle brands are based on our team's collective love for good candles and our own experiences. We look for sustainable practices and high quality materials, good throw (how well a scent ...

Blazy’s appointment to Chanel is the biggest move so far in the industry’s creative realignment. But what does this mean for ...

An icon in the shape of a lightning bolt. Impact Link Céline Dion is a five-time Grammy winner, a global icon, and a proud mother. The "My Heart Will Go On" singer has three children with her ...

The Franco-Belgian Blazy had worked for Maison Margiela, Celine and Calvin Klein before joining Bottega Veneta in 2020 and ...