There is a tool widely employed in other industries (particularly in the US), but rarely mentioned in the context of pharma marketing online, and that is buyer (or user) personas.

Small businesses often face many challenges when it comes to marketing their products and services. Limited budgets, a lack ...

The bro archetype is a staple in Persona games, featuring loud, brash characters with compelling stories. Personas enhance combat by providing unique abilities and multiple options, adding variety ...

Persona series' male protagonists reflect theme of growing up in coming-of-age stories - high school years symbolize transition to adult life. Producer Kazuhisa Wada explains male protagonists in ...

Each individual buyer type (or personality type) takes different things into consideration when making a purchase decision. Their different motivations, rooted in their psychology, are essentially ...

The holidays are right around the corner, and finding the perfect gift for your tech-savvy… ...

Like what you see? Make sure you're getting it all ...

2-10 Home Buyers Warranty has protected more than 6 million homes over 40 years. With a home warranty, when a system (heater, air conditioner, hot water heater) or appliance (refrigerator ...