The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

JioStar partners with Nielsen to offer ad measurement tools for IPL 2025, enhancing transparency and campaign performance.

Limited (PRAL) and the Khyber Pakhtunkhwa Revenue Authority (KPRA) are working on the implementation of an advanced ...

For years, digital advertising has been dominated by self-reported metrics from platforms like Meta, Google, and YouTube, leaving advertisers with limited independent verification. The ...

Not all institutions grow stronger with age. For some, longevity be­comes a burden, weighed down by resistance to change, outdated models, or the inability to navigate evolving landscapes. Others, ...