In 2024, everyone became obsessed with being “very mindful” of their actions and acting “very cutesy” or “very demure.” The phrases became online phenomena after a TikTok user named Jools Lebron made ...

From the influx of celebrity lookalike contests to Moo Deng’s viral fame and some baffling movie press tours, Louis Chilton ...

From viral aesthetics to bold color choices and finishes that sparked polarizing debates among designers, this year the ...

Charli XCX has invited Troye Sivan to join her headlining set at next June's Primavera Sound Festival in Barcelona for a ...

Priya Chander, Chandigarh-fashion trend researcher and forecaster, has offered a glimpse into the evolving aesthetic ...

Were you demure? Did you manifest success in your life? Why did people across the world look up the meaning of pagers in 2024 ...

Thanks to a trend cycle that moved faster than ever this year, many in fashion are feeling burnt out on what’s in.

Vilde Tobiassen, Senior Art Director at MOX, on going against the tide and embracing the feral energy of brat for winter with the ‘night b4 xcxmas’.

Brat summer may be dead but the very demure, very mindful aesthetic is alive and well. The movement was underscored when ...

Keep scrolling and you'll see that shimmer trends are set to be big in 2025. Aarti hints the bolder, the better. Think: ...

Keep scrolling and you'll see that shimmer trends are set to be big in 2025. Aarti hints the bolder, the better. Think: Metallic lids, reflective inner corners and strategic shimmer accents that add ...

It’s a struggle to remember what even happened at the beginning of the year — 2024 really whimpered in, culturally speaking.