In the third article in a series, experts at Aptos, Hilco Consumer Retail, Edited, Retail Strategy Group, Runway Brands Group ...

When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

In today’s complex business landscape, strategic communication and reputation management are not optional—they are critical ...

Establishing your business as a trusted local authority is essential for building credibility, engaging with your community and driving valuable traffic ...

Shantiswarup Panda, CMO, Indriya, shares how the brand elevates consumer experience through innovative elements such as ASMR-inspired jewellery sounds, and immersive displays. Marketing.

The company said that the acquisition is a part of RCPL's broader strategy to reinvigorate and modernise some of India's most ...

Accenture (brand value up 2% to USD41.5 billion) retains its position as the most valuable IT services brand. The brand’s ...