When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

Hunkemöller, this new year, is not only celebrating its rich history but also paving the way for the future. With a renewed ...

In today’s complex business landscape, strategic communication and reputation management are not optional—they are critical ...

Davos: Tech Mahindra (NSE: TECHM), a leading global provider of technology consulting and digital solutions to enterprises ...

Establishing your business as a trusted local authority is essential for building credibility, engaging with your community and driving valuable traffic ...

Shantiswarup Panda, CMO, Indriya, shares how the brand elevates consumer experience through innovative elements such as ASMR-inspired jewellery sounds, and immersive displays. Marketing.

The company said that the acquisition is a part of RCPL's broader strategy to reinvigorate and modernise some of India's most ...

Accenture (brand value up 2% to USD41.5 billion) retains its position as the most valuable IT services brand. The brand’s ...

One critical aspect of strategic leadership in PR is the ability to anticipate challenges and opportunities. This forward-thinking approach allows leaders to craft campaigns that resonate with their ...

e& is also ranked among the Top 10 Most Valuable Telecom Brands globally according to the Global 500 Brand 2025 report. The ...