Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.

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Bank Al Yousr Wins Prestigious “Excellence in Islamic Corporate Banking – Morocco, 2024” from the Global Brand Frontier Awards by Boston Brand Research & Media. "Bank Al Yousr’s ...

R Subramaniakumar, managing director and chief executive officer of RBL Bank at the DigiPlus Fest 2024 In a keynote session at the DigiPlus Fest 2024, the managing director and chief executive ...